Many major British designers used elements of the Art Deco style in their furniture, while remaining true to their Arts and Crafts roots and making little use of lavish ornament or exotic woods. Art Deco furniture was more typically produced by minor makers, whose work included copies of popular pieces shown at the 1928 Exhibition of Modern Art in Decoration and Furnishing. Held in London, the exhibition introduced decorative, continental Art Deco furniture into Britain. The Modernist influence of the 1930s is seen in the mass-produced furniture by Isokon (1932-9).
TRADITIONALISTS
The designers of the Cotswold School concentrated on the Arts and Crafts tenets of truth to materials, form derived from function, and traditional construction techniques. Native woods such as oak and walnut were favoured, and decoration was minimal. Luxury furniture was made by, among others, Sidney Barnsley (1865-1926), Peter Waals, and Robert Thompson (d.1955), the Houseman”, who used a carved mouse as his signature. Gordon Russell (1892-1980) made the most successful transition to both traditionalist and Modernist styles of Art Deco. While using traditional construction techniques, he incorporated such exotic materials as Macassar ebony and ivory into some pieces, together with Art Deco motifs like sunbursts and chevrons. His belief in the need for good-quality, mass-produced furniture led him to develop a range of furniture that used tubular steel and other synthetic materials, with machine-made parts.
Heal & Son (est. 1800), in London, maintained its role as a major manufacturer and retailer. Oak, especially limed oak, was most commonly used for a range of traditional Arts and Crafts designs with some Art Deco features. Again, decoration was minimal, and although contemporary construction techniques such as screw-fixing were used, pieces were hand-finished.

MODERNISTS
In 1934-5 Finmar Ltd was
set up in Britain to distribute Alvar
Aalto’s moulded plywood furniture. The plain, simple pieces had clean contours, decorated with blocks of colour; solid wood was often combined with laminates. The firm of Isokon (Isometric Unit Construction), founded in London by the architect Jack Pritchard (b.1899), produced a range of simple furniture, generally more adventurous than that distributed by Finmar. Designers associated with the company include Marcel Breuer (1902-81). Typical of the period are its lightweight stacking “cutout” tables and chairs made from a single sheet of cut and moulded plywood.
More exclusive Modernist Art Deco furniture was designed by Betty Joel (1896-1984), who used curving shapes, minimal decoration – wood grain or contrasting veneers – and native woods such as sycamore; from the 1930s she also used chromed steel and plywood laminates. One of the few truly innovative British Art Deco designers was Gerald Summers (1899-1967). In the 1930s he designed side-chairs and open armchairs, cut and shaped with curved backs and seats, in laminated birchwood. The Birmingham firm of PEL (Practical Equipment Ltd, est. 1931) commissioned collectable steel-frame furniture from such designers as Oliver Bernard (1881-1939) and Wells Coates (1895-1958).

•    MATERIALS light woods were popular – sycamore, limed oak, walnut, and burr-walnut
•    CONDITION plywood furniture must be in good condition: check laminated pieces for chips or flaking
•    COLLECTING one-off, commissioned pieces by well-known makers are very expensive; minor furniture is collectable if well designed and in good condition; pieces by members of Cotswold School most desirable; forms associated with Jazz Age most sought after
Marks
Heal & Son: work is stamped with this mark, inset in a circular ivory plaque on the insides of doors or inside drawers

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