Art Deco Basic Facts and Names
The Art Deco style of the 1920s and 1930x, which derived ‘its name from the 1925 Paris Exhibition – the Exposition des Arts Decoratifs et Industrials Modernes – was the first truly modern style of the 20th century. .In their subject-matter, style, and bright colours, Art Deco furniture, jewellery, ceramics, cs, posters, sculpture, and other decorative arts reflected the general atmosphere of optimism that prevailed after the devastation of World War I. The increased liberation of women, the rise of jazz music and Hollywood film-making, the preoccupation with speed, travel, and leisure pursuits, and the growth of commercial competition and advertising all had a strong Influence on Art Deco designers. Until the late 1970s Art Deco pieces attracted little interest among dealers and collectors, but since that time, with numerous exhibitions and Publications on the subject, the popularity of collecting Art Deco has increased enormously.
Like the Paris Exhibition of 1900 –which had been the showcase for the Art Nouveau style – the 192-5 Exhibition aimed to promote France as the pre-eminent centre for the production of luxury goods. Most European countries, except for or Germany, were involved; the USA declined to take part, deciding that it could not meet the entry requirements for examples of work of “new and original inspiration” stipulated by the organizers. The exhibition was therefore dominated by pavilions displaying the work of leading French designers, such as the
furniture designer Jacques-Emile Ruhlmann (1879-1933) and the glassmaker Rene Laliquc ( 1860-1945). The design studios of the major Parisian department stores, such as Primavera at Printemps, La Maitrise at Galeries Lafayette, and Pomona at Au Bon Marche, displayed complete interiors, with examples of furniture, household wares, textiles, and carpets in matching styles.
Most of the exhibits reflected the “official taste” of the exhibition; forms were adapted from historical or traditional styles, but with lavish ornament of stylized flowers, figures, and animals, and geometric patterns such as zigzags and chevrons. This was particularly evident in Ruhlmann’s Pavilion d’un Collectioneur, with its chairs influenced by 18th-century design, boldly patterned wall coverings, and elaborate chandeliers, and also in the design by Andre Groult for an ambassadorial boudoir with shagreen-covered furniture.
This style contrasted strongly with the few displays by Modernist designers. The Pavilion de I’Esprit Nouveau was designed by the avant-garde Swiss-born architect Le Corbusier (1887-1965) and exemplified his vision of a new, minimalist architecture and lifestyle. His small two-storey house, with its doors, windows, and other structural elements based on a modular system of standard-sized units, contained mass-produced furniture and was decorated with abstract paintings. Although this style made a strong impact, its influence did not become widespread until the 19 30x, when it was represented at the 1937 Universal Exhibition in Paris and also at the 1939 World’s Fair in New York.
THE 1925 PARIS EXHIBITION
The Art Deco style, although mainly associated with the 1920s and 1930s, did not suddenly emerge fully formed in this period. Rich ornament, exotic materials, and emphasis on comfort – all features of the style – were already evident in the decorative arts, especially in French furniture, before and during World War I. However, the development of the Art Deco style is mainly associated with the 1925 exhibition in Paris, which lasted from April to October. This exhibition was originally planned for 1915, Lis a continuation of the French government-sponsored international exhibitions that were held in Paris from the 19th century, but was postponed because of the war.
MOTIFS, INFLUENCES, AND
NEW MATERIALS
The standard motifs of the Art Deco style included such traditional decorative elements as bouquets of flowers, animals, and figures of young maidens. However, these were always stylized and angular rather than naturalistic and were often combined with purely geometric motifs, including chevrons, zigzags, Sunbursts, and lightning bolts. This emphasis on stylization and abstract and repeated forms was influenced by the growing impact of the machine, especially automobiles, trains, and aeroplanes, and by such abstract art movements of the early 20th century as Cubism and Futurism. The taste for bright colours was also inspired by the vibrant Fauvist paintings of Henri Matisse, Andre Derain and Maurice Vlaminck, which used contrasting tones and non-naturalistic colours.
Such movements were in turn influenced by the stylized, abstract forms of African masks and sculpture, which were widely collected and imported into Europe in large quantities at this time. Certain elements of Art Deco decorative arts, such as ceramic wall masks, show the inspiration of African art, while African figures featured as decoration on the ceramics of such potters as Rene Buthaud (1886-1987). Also around this time, black American culture in the form of jazz music was introduced into Europe from the USA; the jazz-inspired Revue Negre in Paris, featuring the black dancer and actress Josephine Baker, influenced the work of Buthaud and other Art Deco designers.
The taste for Oriental art was encouraged between 1911 and 1920 by the exotic stage and costume designs of Leon Bakst ( 1866-1924) for the Ballets Russes. These had a significant influence on the Art Deco style, and sparked a fashion for Oriental black-and-red colour combinations as well as lacquered furniture, metalwork, and objets d’art. One of the best exponents of the style was the Swiss designer Jean Dunand (1877-1942). Leading sculptors in France, such as Dimitri Chiparus 1880-1950), also produced figures of dancers in exotic costumes.
THE MODERN MOVEMENT
An alternative to the luxury Art Deco style developed mainly outside France, especially in Germany, during and after World War 1. Progressive artists, architects, and designers argued that the new era demanded good-quality, functional design for all; that new technology and machine production should be exploited fully; and that form must be derived from function, Without unnecessary ornament.
This movement began in 1907 with the Deutscher Werkbund, an alliance of designers and industrialists. In 1919 the Bauhaus was founded in Weimar by the German architect and designer Walter Gropius (1883-1969); in 1925 the school moved to Dessau, and it was closed by the Nazis in 1933. Bauhaus members designed high-quality furniture, lighting, metalwork, and textiles for industrial production, using new materials, including plywood and tubular steel. Many designs, such as the tubular steel furniture by Marcel Breuer (1902-81) and the glass and metal lamps by Marianne Brandt (1893-1983), are still widely produced. Other Modernist designers of the period included Le Corbusier in France, Alvar Aalto (1898-1976) in Finland, and Gerrit Rietveld (1888-1964) in the Netherlands.
Both the decorative and the Modern strands of Art Deco had a strong influence in the USA, where the style’s vibrant colours and rhythmic patterns expressed the optimism of a young
country that was also the world leader in the mass production of consumer goods. Designers including Paul T. Frankl ( 1886-19,58) and Donald Deskey (1894-1989) used materials also favoured by European Modernists, such as chrome-plated tubular steel. In the 1930s designers such as Norman Bel Geddes (18931958) and Walter Derwin Teague (1883-1960) began to develop their own distinctive version of Art Deco, known as “streamlining”.
Art Deco designers used an extremely wide range of materials. Luxury manufacturers, including Jacques-Emile Ruhlmann, Paul Follot (1877-1941), and the cabinet-makers Louis Sue (1875-1968) and Andre Mare (1887-1932), specialized in fine-quality pieces veneered in exotic woods such as amboyna and Macassar ebony, combined with ivory, shagreen, enamel, gold and silver leaf, and lacquer. Modernist and industrial designers, especially in the USA, showed greater interest in new materials such as aluminium, chromium, and tubular steel. Lavish cinema interiors were created relatively inexpensively from combinations of chromium, coloured glass, and painted concrete. Bakelite, a type of cheap, easily moulded plastic patented in 1907, was widely employed as a substitute for wood in such mass-produced items as radios.
